Search engine optimization for dynamic websites

What are "Dynamic Websites". Unlike static pages (primarily. Dynamic (read out as well Search Engine Optimization Hard Money) are (read out as well Search Engine Optimization Hard Money) whose pages are generated on the fly. Htm/.

Hjtml pages), dynamic pages are generated when an user triggers an action through fact that (read out as well Search Engine Optimization, Framed Sites ) page. Here is a sample dynamic URL- http.

//www. Co. Bbc. Uk/cgi-bin/search/results.

Pl. Q=%22dynamic+websites%22&tab=news&go=homepage As per the above example of www.

Bbc. Uk, the dynamic part (i. Co. E.

The part) of the URL which changes as with per surfer request is the part after the question mark off (. ) What are the problems fact that look about engines run across in indexing Dynamic URLs.

1. 2. Search engines as many a time as with not consider a dynamic URL as with an boundless set up of links. Since dynamic URLs find maximum application in online shopping carts, there is a possibility of incorporating a session id to a particular page.

As session ids of fact that particular page change, the look about engine spider needs to index an boundless number of copies of a very page, which is a Herculean task in behalf of them. Proceeding with a very logic presented in point # 2, indexing a very dynamic page might overload the servers of the look about engines and therefore prevent the look about engines set forth with most of all relevant information in the fastest achievable time. 3. Here is as what Google says at a guess indexing of dynamic websites -

Your pages are dynamically generated. Reasons your site may not be included. We are able to index dynamically generated pages.

However, in so far as our web crawler can easily overwhelm and crash sites serving dynamic happy, we limit the amount of dynamic pages we index. //www. (Source - http. Google.

Com/webmasters/) What are the options fact that you have in order bring out a look about engine spider index your Dynamic URLs. 1.

Use of softwares - Exception Digital Enterprise Solutions (http. Xde. //www. Net) offers a software (read out as well Search Engine Optimization Software Reviews) can change the dynamic URLs to static ones.

Named XQASP, it will remove the ". Example - " in the Query String and replace it with "/", thereby allowing the look about engine spiders to index the dynamic happy. http.

//www. Com/books. My-online-store. Asp.

Id=1190 will change to //www. http. My-online-store.

Com/books/1190. 2. The latter being a static URL, it can easily be indexed on the part of the look about engine spiders. Use of CGI/Perl scripts - One of the easiest ways to get your dynamic sites indexed on the part of look about engines is using CGI/Perl scripts.

Path_Info or Script_Name is a variable in a dynamic application fact that contains the complete URL address (including the query string information). You can then and there use this variable in your URL address. In order to fix this problem, you'll need to write out a script fact that will pull each and all the information a lanky time ago the query string and set up for the rest of the information equal to a variable. Example - http.

//www. Com/books. My-online-store. Asp.

Id=1190 When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example ".

Id=1190" is assigned a variable, say "A". //www. The dynamuc URL http. My-online-store.

Com/coolpage. Id=1190 Asp. will change to http.

//www. Com/books/A through CGI/Perl scripts which can easily be indexed on the part of the look about engines. My-online-store. 3.

Re-configuring your web servers - (i) Apache Server - Apache has a rewrite module (mod_rewrite) fact that enables you to change into URLs containing query strings into URLs fact that look about engines can index. This module however, isn't installed with Apache software on the part of default, such that you need to check up with your web hosting company in behalf of installation.

(ii) ColdFusion - You'll need to reconfigure ColdFusion on your server such that fact that the ". 4. " in a query string is replaced with a '/' and hand over the value to the URL. Creation of a Static Page linked to an array of dynamic Pages -

Just make up a static page linking to each and all your dynamic pages. This approach is very magnificent, especially if you are the owner of a poor online store selling a few products online. Optimize this static page in behalf of look about engine rankings.

Include a link title across the board the product categories, place worthy "alt" tag in behalf of the product images along with product description containing highly accessible keywords relevant to your unruly (You can conduct keyword research in behalf of your site through http. Wordtracker. //www. Com).

Submit this static page along with each and all the dynamic pages in various look about engines, conforming to the look about engine submission guidelines. Com, Earth's Biggest Bookstore, coped with the draw on a of indexing of dynamic URLs. How Amazon. A look about in Google in behalf of internet marketing books, yielded a result fact that takes you directly to the worthy dynamic page at a rate of Amazon.

Http. Amazon. //www. Com/exec/obidos/ISBN%3D0395683297/103-0475212-8205437.

Since the above URL does not contain any one query strings, each and all look about engines can index Amazon. Amazon. Com's products. Com uses this method to get its product selections indexed on the part of look about engines.

This is very visible in behalf of Amazon, in so far as being an online bookstore, it is very patrimonial in behalf of them to adopt dynamic URLs as early as it was equally visible in behalf of them bring out their dynamic URLs look about engine index friendly. Conclusion Even a few years back, much of general look about engines did not index dynamic URLs, thereby as many a time as with not preventing high look about engine rankings in behalf of the online stores.

With Google starting to index dynamic URLs a few months ago, the magnificent is going to change in the promising days. Who recently acquired Overture, the biggest player in the PPC Search Engine industry. This is any more such that in so far as Google's numero uno position is currently being threatened on the part of Microsoft's MSN (developing its own look about engine) and Yahoo.